|
media relations
DCI's core deliverable is publicity: Raising awareness and building positive reputations for our clients and their brands through the media. We are experts in all aspects of media relations, from developing media strategies to generating coverage in top-tier print and broadcast media, as well as specialized trade press. DCI plans and executes strategic, comprehensive media relations programs that include development of key messages (utilized in all written and oral communications with the media); story development; press release writing and distribution; media lists compilation; press kit development; media training; and media pitching. Ultimately, the result is generating a positive news stream for our clients.
cororate and brand positioning
One of the major challenges of managing a business today is to present a clear, distinctive and accurate identity for the corporation and the corporation's brands to all target audiences. That identity serves as the central theme to drive all communications efforts. DCI offers expert strategic consultation and execution of corporate and brand positioning in order to help our clients establish themselves with distinction and authority within the marketplaces in which they do business.
peer marketing
Today's consumers are highly connected to their peer groups and their 'communities of interest' through the Internet and through professional and networking organizations. We identify and establish relationships with key influencers within our clients' target audiences: Spokespeople who are able to influence decision-making through personal example and effective communications. By placing key influencers center stage, we are able to execute powerful peer marketing campaigns that include case studies, testimonials, editorial endorsements and one-on-one grassroots marketing.
event marketing
We strategize and create events that capture the interest of our clients' target audiences, reinforce key message points, appeal directly to consumers of our clients' products and services, and generate media coverage. We execute a broad range of events including educational conferences, sports marketing attributes, exhibitions, fund-raisers, trade shows and corporate events. Trade show support is also a specialty that is implemented with the understanding of the total brand positioning.
web marketing
The Internet is a powerful communications medium that we at DCI integrate into virtually every one of our clients' marketing communications programs. We deliver the full-range of web marketing services from website design and production to metrics, e-public relations and direct marketing online. By understanding the overall marketing strategy of our clients, we are able to deliver online communications programs that are consistent with offline marketing strategies and maintain overall brand messaging.
research
DCI formulates and executes research studies that meet the information needs of our clients and often serve as the basis for our communications programs. We offer strategic and critical guidance in developing research models that ensure the results of the research are valid, useful and respond to the issues facing our clients.
advertising
DCI puts together teams of award-winning creative talent, experienced with leading global brands, to execute corporate advertising campaigns. In order to ensure that every client, regardless of budget, has a strong team serving its needs, a DCI strategist assigns account staff with relevant experience, and selects the creative team based on category experience. The creative teams are part of Dentsu's extensive network of resources.
product placement
We seek out opportunities to place our clients' products/brands in high-visibility print media and in broadcast television and film industry productions. As part of our overall strategic communications plan, we recommend placements that present products/brands with positive positioning that suit the communications objectives of our clients.
|
T: 212 660 6785