Although highly respected for their Swiss craftsmanship
and 60-year heritage, Sinar Bron Imaging (SBI) struggled
to compete with several other photography brands
and needed to regain market share. The company was
looking to revamp their image and make their mark as
the leader in high-end analog and digital photography.
To jumpstart the brand in SBI’s largest market,
New York, DCI coordinated a launch event and reception
to introduce the company’s new products to the
photographic community. Targeting professional
photographers, rental houses, and photography studios,
DCI coordinated a live fashion shoot at the event that
demonstrated the speed and accuracy of the equipment.
In addition DCI planned a location shoot around
Manhattan showcasing the equipment’s mobility.
DCI also conducted an extensive press outreach,
educating the media about Sinar Bron’s Swiss heritage
and emphasizing the genius of their latest technology.
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REAL RESULTS
Thanks to the success of the event and DCI's continued media outreach, Sinar and Broncolor are once again becoming recognized as the best photography equipment on the market. Nationwide, photographers are using the equipment in industries such as advertising, fashion, studio, government and law enforcement. The press has also taken notice. Trade publications including Studio Photography and Photo District News, and web media such as Digital-Imaging Resource have all praised the equipment. Under DCI's guidance, Sinar Bron Imaging is receiving the recognition it deserves, and benefiting from a continued increase in sales. |
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