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Corporate philanthropy is a crowded space.
As a relative newcomer, the Siemens Foundation
needed to gain attention quickly and effectively.
Its signature program, the Siemens Westinghouse
Competition in Math, Science and Technology,
was respected by educators and scientists,
but little known to national audiences.
DCI unleashed a media blitz to gain national
recognition for the foundation and firmly establish
the competition as the nation’s premier science
honor for high school students.
To overcome media indifference to 'obscure' science
stories, DCI uncovered the human interest angles
behind the winners — and the potential real-world
applications of their amazing projects. Connecting the
pitch to hot-button science and education issues gave
a larger, more compelling context for the story.
REAL RESULTS
DCI’s campaign propelled the Siemens Foundation to
new heights of national awareness. Print coverage
alone grew from 37 million impressions in 2002 to
62 million in 2004. Stories appeared regularly in the
national press, including USA TODAY, THE WALL STREET
JOURNAL, ABC WORLD NEWS TONIGHT, CNN, and NPR. THE
NEW YORK TIMES encapsulated DCI’s success when it
noted that the Siemens winners were interviewed
'by a small army of reporters'.
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T: 212 660 6785