 |
Pictorico, a newcomer to the U.S. market, was
looking to make a mark on the highly competitive
ink jet media industry and was facing established
global brands like HP, Canon and Kodak. The
Pictorico product line, however, was clearly superior,
and DCI determined to maximize the modest
budget with an integrated brand awareness and
differentiation program. DCI reinforced compelling story ideas with special events and exhibitions in the photographic community, and reached out to key influencers in the target audiences, including photographers, academics and organizations.
REAL RESULTS
Pictorico received extensive nationwide print
and broadcast coverage in major trade media.
More significantly, it has achieved 80% brand
recognition within its key target audience —
professional photographers. The program also led to a powerful co-branding and distribution partnership with Olympus America, Inc.
|
|
 |
|
|
 |
 |
|
T: 212 660 6785