Top-shelf Partida Tequila made its debut in June 2005 launching with a glamorous, fine art photography exhibition in New York. The exhibit, which has since traveled to Florida and Arizona, was masterminded by DCI as a unique way to launch and brand Partida as the premium emergent Tequila brand. The relationship with Partida has grown from a traditional public relations assignment into a full scale strategic marketing and advertising partnership. DCI provides decisive marketing guidance coupled with intensive national and local public relations programs enhanced by a full trade and consumer print advertising campaign. Additionally, Partida benefits from a front-line Brand Ambassador program created by DCI. The Partida Brand Ambassadors visit key Partida accounts in markets across the country introducing the product directly to spirits consumers. The Brand Ambassador Program engages hundreds of customers in the Partida Tequila experience weekly. Additionally, DCI manages a wide array of sponsored events designed to increase Partida’s profile among key influencers in leading US media markets.
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REAL RESULTS
Partida Tequila is fast becoming the spirit of choice amongst the nation’s top food and beverage writers and trendsetters. Consumers across the nation are choosing Partida as their preferred tequila, both straight and as a base for premium cocktails. And the press has taken notice. DCI has garnered significant local and national trade, consumer, print and on-air exposure for Partida Tequila culminating in F. Paul Pacult’s Spirits Journal rave: “…Partida Tequilas are simply the finest line of tequilas money can buy….The bar has been raised to lofty new heights.” Under DCI’s guidance Partida Tequila is poised to become synonymous with quality and excellence in fine spirits. |
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