Two Foundations launched by maverick American
entrepreneurs... Brilliant community college students
from low-income backgrounds transferring to some of
the nation's elite universities... Dedicated young men
and women embarking on careers teaching science
and mathematics...
These stories and more are part of DCI's exciting new
publicity campaigns for the Jack Kent Cooke
Foundation, which champions high-achieving
lower-income students, and the Knowles Science
Teaching Foundation, an advocate for improving
the quality of science and mathematics teaching in
U.S. high schools.
The goal of both campaigns: generate national
awareness in today’s highly competitive philanthropic
environment. DCI's first order of business was to
ensure the clients’ missions and commitment
resonated through all press materials. DCI then
focused on writing media-friendly biographies of
remarkable scholars, and media training spokespeople
to prepare for interviews.
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| DCI's first wave of media outreach is focusing on bridging Foundation messages to real stories of scholars and teachers -- while tying in larger education trends and issues. Initial media coverage has included the CHICAGO SUN-TIMES, SAN DIEGO UNION TRIBUNE, DETROIT NEWS, NPR and CLEAR CHANNEL RADIO, with much more to come. |
T: 212 660 6785 